How to Keep Your Print Looking New

Printed apparel lasts far longer with a little care. Turn the shirt inside-out before washing so the print faces away from other garments, and wash cold on a gentle cycle — heat is what breaks down ink and shrinks cotton.

Skip the fabric softener and bleach. Softener leaves a residue that dulls the print, and any bleach (even the 'colour-safe' kind) attacks the design. A normal detergent is all you need.

Dry on low or, better still, hang to dry. When you do iron, iron inside-out and never directly on the print. Follow those steps and the graphic stays sharp long after a hot-wash-and-tumble shirt would have cracked and faded.